#26 Internet Explorer “Beauty of Web” campaign.
The production on this TV spot for Microsoft’s latest Internet Explorer hit their latest “beauty of web” campaign pretty spot on. I’m not that familiar with Internet Explorers past advertising but this campaign touched upon what exactly their updated platform has to offer in terms of competing with Googles Chrome. Google Chrome recently has been improving the user experience of web browsing with the ability for allowing more options for a dynamic experience.
With Microsoft’s “beauty of web” campaign their push is to show that they have worked on developing the Internet Explorer experience to be the browser for those who appreciate not only a rich web experience with more dynamic functionality like Chrome but also one that focuses even more on the web’s ability as a stunning and beautiful platform for innovating design.
For a user who appreciates both functionality as well as design I think competition between these two browsers will continue to create web experiences that will help in creating more possibilities for creatives to develop and grow the possibilities in the digital platform.